An Exercise.

Take-Home Message: General thoughts regarding my competitive edge as an entrepreneur.

Writer’s Note: This is a different type of post than the ones I have been doing. It is drawn from the challenges of Chapter 9 of You Don’t Need A Job, You Need Guts.

“Today, I want you to think about your edge as it relates to your thing. And once you find that edge, how can you use that to help you name your business? Or your project? Or your organization?”

–Ash Ambirge, You Don’t Need A Job, You Need Guts

This post is my own personal exercise for identifying my edge in the world. I had to get the words out. It hurt.

One-word Descriptors of Me. How I View Myself (Positive):
Eccentric. Confident. Strategic. Intuitive. Learner. Reader. Observer. Bold. Daring. Relentless. Achiever. Personal. Open-minded. Enthusiastic. Inspired. Bored. Eager. Hungry. Hustler. Persuasive. Resilient. Spiritual. Intrigued. Passionate. Fearless.

One-Word Descriptors of Me. How I View Myself (Negative):
Critical. Rash. Dramatic. Affected. Insensitive. Unsympathetic. Skeptical. Cynical. Sarcastic. Pushy. Aggressive.

How I Think Others View Me:
Determined. Cocky. Judgmental. Too critical of self. A bit cheesy, but somewhat inspiring. Sometimes-shy. Sometimes too loud. Troubled. Different. Anti-authoritarian. Well-meaning, generally. Argumentative. Unrealistic/Idealistic. Outside of the box. Contrarian. Hipster-ish. Artistic. Challenging. Driven. Wordy.

Important Background Details (Short-hand version, chronologically/Each of these is a story of its own):
Small town. Middle child (complex). Independent. Well-read. Imaginative. Agricultural. Athletic. Over-achiever. Arrogant. Grandiose. Subject to peer-pressure. Challenging of authority. Paying for my sins (I still have the receipts). Depressed. Determined to overcome. Humbled. Quiet. Reaffirmed. Inspired. Courageous. Motivated. Goal-oriented. Searching for answers. Fearless.

Ideal Lifestyle:
I will work from anywhere/My office will be the world. I will travel regularly. I will work with people from all walks of life. I will spend time with my family and prioritize them (someday when I have one). I will have and maintain a minimum of 3-5 sources of income. I will have a cabin in a mountainous region. I will work no more than 50 hours per week. I will feel a sense of community where I live and be involved as a contributor to that community. I will invest in businesses I believe in regularly. I will mentor less-experienced or younger men throughout the course of my life. I will work with [a] mentor(s) throughout the course of my life. I will write and publish regularly. I will read regularly. I will be engaged philanthropically and charitably. I will coach my son’s or daughter’s baseball/softball team (someday when I have kid(s)). I will work at least an hour every day for myself, be it for business or for self-improvement. I will live within my means.

Desired Fields My Business Would Fall Into. Into What Industries Would My Business Be Categorized (If someone else were describing it’s place):
Marketing. Communications. Consulting. Technology. Law. Media. Management. Organizational/Efficiency Specialty. Leadership. Self-Improvement. Education.

Components I would like to include in My Business for me to find it fulfilling. What I must do to feel like my skills are being utilized:
Writing. Speaking. Photography. Social Media. Marketing. Strategic problem solving. Networking. Sales. Planning. Inspiring. Improving efficiency. Utilizing technology. Brainstorming. Design. Leadership. Self-Improvement.

My Demographic/Criteria for clients (Whom I would love to and believe I can help most): People. Small-businesses. Middle-class. Entrepreneurial types. People who were once inspired, but have lost it. People who want more but don’t know how to get there. People who have lost their vision. People who want to add value with their labor. Hard-workers. People who work with their hands for a living. People who feel like there is not enough time in the day. People who have an inclination toward optimism, but are uncertain and indefinite about why. Natural problem solvers. People who share my vision for making the world a better place.

Why Does this Matter To Me?:
I want to see others succeed, especially the underdog. I have a passion for working with people who feel overlooked, under-appreciated, undervalued, disregarded, or underestimated. I feel a connection with people who have felt this in their life because I can relate. I want to empower others. I want my work to improve the quality of lives of others and myself. I envision a better world; I want to help others do this, too. I want to live freely; I want others to, as well. I want to have flexibility. I want to innovate. I want to constantly learn. I want to push myself and everyone around me. I want to incorporate as many, if not all, of my passions, hobbies, and skills into my business. I want to find better ways to do things. I want to be financially independent. I want others to be financially independent, too. I want my work to be built upon a platform that allows me to educate others about the things about which I am passionate–namely, individual and economic liberty, entrepreneurship, self-improvement and innovative technology. I want my work to be an extension of my belief system. I want to live virtuously. I want my work to create value at every move. I want to make the world a better place.


This was an incredibly difficult exercise. I will edit and add to this regularly as I continue to refine my ideas for entrepreneurial ventures. As I continue to work through the course, “You Don’t Need A Job, You Need Guts,” I will shape the ideas I have into a tangible business idea, and from there, work to develop a business plan from it for self-employment. Anticipated completion date of course: October 31, 2015. Deadline for completion of business plan: October 1, 2016.

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