If you can reach only two percent you’ll be successful. It doesn’t matter what you’re selling. Two percent will make you a fortune.
Consider the global marketplace. It’s vast. 7.4 Billion people is an impossible market to reach. It’s unrealistic. You’ll never sell to everyone. And it doesn’t matter. Two percent is still a huge crowd. Exchange even one dollar of value with that crowd and you’re in like Flynn.
Say you can’t reach that many people. Say you can’t create value for them all. Simple, don’t try to. Just increase your value offering. Up the ante to $10 of value created. Voila! You’re filthy rich, and made the world a better place by hundreds of millions of dollars.
You might say that’s simple, unrealistic computation. I don’t disagree. Figuring out one perfect equation would be immensely difficult. But you don’t need the perfect equation. In life, like algebra, there are plenty of ways to solve for x. You only need one of them. Just plan on showing your work.
The success of your product, idea, business, or service has never been about the number of people you reach. It’s always about the amount of value you can feasibly provide to the people you do reach.
Want a sure route to success? Don’t try to save the whole world. You’ll fail 100 percent of the time. Only throw life preservers to the drowning. For every person you can’t reach, increase your value offering to those you can.
It’s a simple as that. Now go do it.