Creativity As A Discipline: Viewer Discretion Advised.

Take-Home Message: When you've run out of gas, pull off to the shoulder and continue on foot.

Creating a masterpiece takes energy. Like love or war, simple passion isn't enough. You'll need more than sweet nothings and grenades. When the honeymoon ends or your wingman goes down, it might rattle you to your core. You might want to quit. There is always this choice: call it off and abandon ship or man the fuck up and get tough.

You can wayfare through life casually making advances on trollops of your wasted mind, hoping the shallow intercourse rekindles your flame. OR, let your fight through the drudgery reignite the heat of passion, burning in you a newfound lust for conceiving your magnum opus.

Choosing to create only when feeling inspired is like holding the face of your infant potential under two inches of water in the kiddie pool and telling it to swim. You commit a homicide on self-realization. You circumcise inches from the fullest version of yourself. You banish your love child to a preventable ending.

Someday you'll find yourself in the trenches splattered in mud, out of ammunition, with nothing but a bayonet and a prayer: you can either face your fears or run away. You might not achieve glory. You might get shot. Either way, you have a choice to make.

One of these options transforms your shadow into a coward to follow you the rest of your days. The right choice showers light upon the darkness of your wildest fears, blinding them. It sends forth a higher version of yourself bursting free into existence from the ashes of the weary, worn, fear-ridden corpse formerly standing there.

This choice has a name. I call it Discipline. You embrace it like a long-lost lover or tremble with fear from it your whole life until it murders you in your sleep.

Everyone Sells.

Take-Home Message: There's nothing wrong with selling. 

A few months ago, I overheard someone having a conversation about how they didn't get a degree just so they could be a salesperson. This reference to sales as a lowly, dark-arts job almost made me laugh. It made me consider my own thoughts about the art of selling, and how I feel when approached by a "salesperson."

I hate feeling like I'm being sold. It's a degrading feeling for me when someone is telling me what I need, particularly when the person has failed to ask what I want. From my own observations, this feeling is universal. We all hate being sold. It makes us feel like we're being duped or something, I suppose. And we all hate having the wool pulled over our eyes.

So, when someone even resembles a salesperson, we immediately throw up our guard and march to a different tune. It's like an evolved defense mechanism we all have and frequently use.

I think we should stop shirking away from these encounters so quickly, though. In fact, I think we should embrace them and use them as learning opportunities. I believe this and am seeking to combat this behavior because I think we are all salespeople in one way or another. We all believe in something, work for something, and want to connect with others on some level. To do this, and to do it effectively, we have to be able to reach out to others, and in some sense, persuade them of the legitimacy of our ideas.

Everybody has a product to sell–no matter whether you're an employee, a founder, or an investor. It's true even if your company consists of just you and your computer. Look around. If you don't see any salespeople, you're the salesperson. –Peter Thiel, Zero to One

Peter Thiel makes a compelling case in his book, Zero To One: Notes on Startups, or How to Build the Future. He discusses sales as a skill requiring immense time and effort to look flawless. He also says it's something that works when hidden. Because, no one likes feeling sold.

But, in the world in which we live, there are an immense number of goods, services, and ideas which are being slung all around us. We are each being sold on something almost perpetually. Some people are terrible at selling, while others are so good we never see them coming. Most of our encounters, though, even if they are not situations which involve a monetary transaction, require a sale.

Because of this, I believe we should start regularly engaging the people who attempt to sell us something, be it idea, product, or service. I think each of these encounters provides an opportunity for learning and improving our own techniques.

I think in so doing, we can transform our view of sales. I personally have attempted to shift my outlook lately on this. I've been approaching some of these interactions with the mindset that the "salesperson" is attempting to add value to my life, rather than dupe me. It's allowed me to have much more friendly conversations with these people, and even on occasion, learn a thing or two.

As I've set out on my own mission to "sell" ideas, I've thought it important to become a better listener to others who are attempting to do the same. I've learned a lot from changing my mindset to one less hostile. In the back of my mind when I'm being sold, whether it's an idea, product, or service, I've been attempting to think of Frederic Bastiat's words: "By virtue of exchange, one man's prosperity is beneficial to all others." 

I believe Thiel's and Bastiat's words both have practical importance to our lives. We are all selling things, and because we are, we can all be better off. I think it's important to recognize the value of being better off as a result of exchange. In fact, it's been only out of recognition of this that I've been able to make any ground in improving my attitude with "salespeople" who are just doing the best they can.

I'll close with this thought because I think Ash Ambirge summarizes this transaction process eloquently.

Sales is about a mutual exchange of pleasure. The first keyword is mutual, and the second pleasure. When a transaction between a seller and buyer takes place, it isn’t because the seller is greedy and the buyer is stupid. Buyers are not stupid; they know exactly what they’re doing. And what they’re doing is giving you something you want (money) in exchange for something they want (what you sell).

–Ash Ambirge, You Don't Need A Job, You Need Guts

Hating The Other Team Isn’t Fandom

Take-Home Message: Don't be a fantagonist. Let love fuel your passions, not hatred.

Wasn't I just a lady-killer?
Wasn't I just a lady-killer?

I remember the first shirt my parents ever put on me with the logo. I was just a little tike at the time and had no concept of fandom, let alone team loyalty. At two years old, I rocked that tiny crop-top Oklahoma State outfit like it was my job. It paired nicely with the boots, chaps, and cowboy hat I wore a few years later, the Halloween costume turned outfit of choice on any given day. Still years later, for my 13th birthday, when my mom and sister decorated my bedroom in the colors of my future alma mater, I possessed little understanding of the qualities indicative of a true supporter. I was still in the phase where insults about the rivaling Oklahoma Sooners equaled confirmation in my eyes. Little did I know I was missing the entire point of being a fan, of wearing the colors of my team win or lose, and of simply enjoying the game for the beautiful thing it is.

Throughout the years I have explored the meaning of fandom and observed the definition in action from various capacities, through different lenses, and by vast numbers of unique personalities.

My conclusion is simple: Being a true fan requires love for your team. Riding the bandwagon does not. Rightly so, a significant difference separates the two, though it may take a trained eye to identify these differences when you are out tailgating on game day. Against the crowd, everyone wearing the team colors may appear to be a fan, but the truth is simple: real fans love their team, fake fans hate the opponent.

Think for a moment about any number of the outings in which you have participated, be it a sporting event, a political rally, a religious conference, an organization meeting, or any scenario for which you have been present where the ultimate goal rested on the advancement of some agenda, be it winning, voting, promoting, raising awareness, evangelizing, and so forth, ad infinitum. Whatever the matter may be, we naturally, when coming together for such a cause, assume that an opposition to our cause exists somewhere among society. In many cases, this opposition is readily identifiable: you can judge it by the colors worn or the flags waived, the words spoken or the rhetoric invoked. However, this process becomes greatly muddied when the people standing on the same side of the aisle as us are not at all satisfied working toward the same agendas.

The most potent example of this in action depicts the conditional fan or supporter. Here are some of his most distinguishing characteristics:

  1. He is the guy that shows up to the game more buzzed than the rest of the crowd around him (except maybe the college frat guys).
  2. He’s usually wearing the colors of the team for whom he’s rooting, though it’s probably one of the only shirts or hats of this team’s which he owns.
  3. He yells more obnoxiously than those around him. He does not know all the words to the fight song—nor does this inhibit his invocation of his own remix. He usually spends most of the game belittling the referees and other team.
  4. His stake in the game is insignificant, if existent, at all.
  5. He HATES the opponents, and all supporters of them.
  6. His cheers for the team he is representing pale in comparison to his degradations of the opponent.
  7. He will not wear the colors the following day, regardless, but he will insult anyone wearing the other team’s.

The descriptors above are meant to paint into your mind a picture of the “fantagonist.” He is around us, everywhere, in every movement, cause or group with which we have stood in support of an idea or purpose. To our demise, his presence or portrayal as a member among our group is more often than not more harmful to our cause than most of the good we seek to advance. He is the bad apple in the bunch. He is the nail picked up by our tire. He does all of this with no idea of the significance of his action upon those individuals who live outside the world of our fandom. He is associated with our cause only on the fringe, but he is contrary to all we hope to promote in our own delighted support. He is the fan that everyone from the other side thinks of, however, when they envision doing battle with us. Among us loyal fans, he is the biggest imposter, a hollow pretense cloaked in team memorabilia, but to everyone on the outside, he’s got the goods.

Even for these fans, though, there exists in play a simple litmus test to identify this wolf in sheep’s clothing. Nudge them softly, though. All you must do is pinpoint the other team this fan would support over your team. Put your finger on these entities which hold more weight to this fraudulent fan, and you will have arrived at an understanding of his true degree of fandom. The more contingencies he possesses, the less a fan he is of your cause, team, or proposition. Made simple, this looks something like, “I support Oklahoma State, so long as they are not playing ________________.” The question can be reframed in any number of ways depending on the issue at hand, but the effect remains the same: People will always prioritize according to their highest preferences.

Too often in my own short life, I have embodied this same behavior. I have found myself rooting against things for all the wrong motives. I have been the loudest, most virulently hostile ringleader, at many points for causes in which, though I may have held an infinitesimal stake, my interest in said stake was birthed from ulterior motives. Most notably among these causes has been my hatred down to the cellular level of illegitimate authority imposed upon me. Until very recently, however, I viewed this hatred of authority through an opaque lens.

From my own seat in the nosebleed section, I was chanting at the top of my lungs for liberty to decimate the other team, and to do so at all costs. Meanwhile, I raged onward as a self-proclaimed fan, continually fueling my buzz and obnoxiously announcing flagrancies toward the political pundits above the cheers of my neighbors for each goal liberty scored. I was wearing a Ron Paul shirt in the 47th row of the stadium waving my picket sign, upon which, boldly emblazoned in bright letters visible to the entire crowed was the word “SECEDE!” This was not love of liberty. This was hatred of the state on display.

I was enraging the fans on both sides of the field, and I was finding little fulfillment in the cause, aside from the sick, twisted arousal I gleaned from starting forest fires of debate among the natives. I was not a true fan of liberty. I was a hate-fueled fraud. Instead of victory solely for victory’s sake, I sought victory for my own team only at the expense of all the other teams.

This hatred was equivalent to rooting for everyone to beat the Yankee’s solely because I was a Bo-Sox fan. Love of any cause, though, is standing tall during the ninth inning of a blowout at Wrigley Field, proudly smiling that I had the chance to watch my team, and making plans to come back again next week to do it all over again.

This epiphany has made all the difference to me, and it has drastically changed both my worldview and valuation of camaraderie. I want to be a Cubs fan of liberty. I want to be the Poke’s fan for freedom. Sadly, my team is not going to win this year. In fact, we might not even win next year, but I heard we are building the program from the ground up, and we have a great recruiting class the next few years.

So, in light of this, I think I’ll pack my poncho and maybe even an extra fleece in case there’s a chance of snow. I’ve even got my tent loaded up so I can camp outside the stadium and snag a front row seat. Hell, I might paint my face. It’s okay that you are cheering against my team, though; I’ll still save you a seat. Anyway, I hope to see you there, I hear it is going to be the matchup of a century.

15 Days of Self-Improvement

Take-Home Message: As the world evolves, so should you.

Writer's Note: This piece is inspired by 15 days with Ash Ambirge, rather, her e-course, "You Don't Need a Job, You Need Guts."

Thanks to the rapid rise in communications technologies, jump-starting the lifestyle you've always dreamed of becomes more possible each and every day. Today, we each carry around access to a platform of permissionless innovation in our pocket. With internet more accessible than ever, there's no time like the present to take control of your life by turning your ideas and skills into cold, hard cash.

So, how do you make it in this great big world with your ideas?

Easy. Set up shop online and allow your customers to find you. But first, let's take a quick look at some important steps.

First and foremost, you need to think about the lifestyle you desire. What does it look like? Do you want to travel? How frequently do you want to work? How much money do you want to make? These are good starting points.

After you've answered those, let's weigh in on your passions. What could you do every day for the rest of your life? What makes you come alive? What keeps you up at night? What ideas are you carrying around in your head that you'd like to turn into reality?

Great! Now, that you've identified those, we are are getting somewhere. Here comes the tough part. Who would want what you've got to offer? What's their story? What are their hopes, fears, dreams, goals, needs, wants, etc.? What makes them tick? And, other important questions, like: Are they abel to pay for your idea? and Are they willing to pay for your idea?

Cool. If you answered yes to those, then, it's time to start figuring out how to make them paying customers. But before you start spilling your candy in their lobby, let's figure out how you can add value to their lives aside from your product. How can you become irreplaceable to them? What valuable tips, free advice, and attention can you provide them by virtue of your online storefront?

These are important steps, and they each need the proper attention should you like to see your business idea succeed. With the proper attention to detail and enough grit, your idea will sell itself.

So, you know what you can offer, and who you're offering it to. Fantastic! You've validated your business, because you know your target demographic is not only able, but willing to pay for your product. Now, what do you say to them?

This is the imperative part. You are trying to become the go-to expert in your particular field. When you're hunting for new customers, it's important to take a rifle-approach, not use a shotgun. You don't go yelling at every Tom, Dick, and Harry about your product. You speak to Tom like Tom needs to be spoken to. You woo Dick. You sweet talk Harry. You make them each feel seen.

You cater to the differences among your target audience. You make them feel like you get them, because, you do. You're  business soul mates. If you want them to be your customers, you can't just have things to offer them. You need to welcome them into your life and make them know you care. Give them attention. Understand their needs, and provide them with the resources to meet those.

So, how does this all happen?

Use your words, of course! As you are building your website and developing your marketing strategy, you are thinking about Tom. You are thinking about Dick. AND, let's not forget about Harry. Each of them is important. You are crafting your message to them and making it not only accessible once they are on your site, but you are making yours site easy to find. You are using keywords and discussing topics that they find relevant. You are making the pages navigable. And, you're providing opportunity to collect their email addresses, so you remain in control. You want to do this so you can keep them interested. It's like asking someone for their phone number, you want to keep the ball in your court.

But why is it important?

At the heart of every business, there should be at least one important fundamental understanding: You've got to make money. Not just to keep the lights on, but you've got to make money, otherwise, your ideas can't infiltrate the world and make it a better place. And to do this, you need customers. Paying customers. Preferably, these customers keep coming back for more, too, because what you're offering them is so great and so important to them they've got to have more. (It's kind of like slingin' crack, except, the good kind, like, the kind that doesn't kill anyone or make them an addict.)

Thanks, again, to technology, the cost of acquiring these new customers is diminishing. It's what an MBA-type or economics would call, "Diminishing Marginal Cost of Customer Acquisition" or some other super-fancy jargon. But, let's make it a habit of purging that type of talk from our lingo. We want to use words that empower our customers. We don't want to tell them how smart we are. We want to show them how valuable we can be to them.

You can do all of this through your website, through integration of Google Analytics, and email marketing software. Here's how: Build your website (as we discussed earlier) for your audience. Make it navigable, and use the world that will make them feel relevant. Earn their email address by showing them something of value. You will be monitoring how customers find your page and how they behave once they arrive through Google Analytics. You will be using email software to continue providing value to them long after they click away from your site.

Sound easy enough, right? I think so, too. So, let's set to work on it together as we turn our ideas into reality. I'm going to keep learning more and modifying my answers as I develop more insight, and I hope that you're going to begin answering some of those questions for yourself.

Let's go change the world together. It's simple. Now, let's go to work.


Because I don't want to steal all of Ash's thunder, I kept this piece semi-vague. If you'd like to learn more, visit her site. It's phenomenal. It's called The Middle Finger Project. I will continue to share my insights from her course, "You Don't Need A Job, You Need Guts," as I trek through it. If you'd like to learn along with me, you can find her course here.

About Mitchell


Mitchell is a cowboy turned startup professional and Director of Marketing @ Crash. He’s a former champion meat grader. Author of Don’t Do Stuff You Hate. Narrator of Why Haven’t You Read This Book? And previously Chief of Staff at Ceterus – where he helped scale a team from 20 to 150 while quadrupling revenue.

He’s radical about creating a better future and helping others do the same. Unsolvable problems and conspiracies are his favorite conversation genres. The keys to his heart – fine Bordeaux and Hemingway novels.

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