If you can only reach two percent.

If you can reach only two percent you’ll be successful. It doesn’t matter what you’re selling. Two percent will make you a fortune.

Consider the global marketplace. It’s vast. 7.4 Billion people is an impossible market to reach. It’s unrealistic. You’ll never sell to everyone. And it doesn’t matter. Two percent is still a huge crowd. Exchange even one dollar of value with that crowd and you’re in like Flynn.

Say you can’t reach that many people. Say  you can’t create value for them all. Simple, don’t try to. Just increase your value offering. Up the ante to $10 of value created. Voila! You’re filthy rich, and made the world a better place by hundreds of millions of dollars.

You might say that’s simple, unrealistic computation. I don’t disagree. Figuring out one perfect equation would be immensely difficult. But you don’t need the perfect equation. In life, like algebra, there are plenty of ways to solve for x. You only need one of them. Just plan on showing your work.

The success of your product, idea, business, or service has never been about the number of people you reach. It’s always about the amount of value you can feasibly provide to the people you do reach.

Want a sure route to success? Don’t try to save the whole world. You’ll fail 100 percent of the time. Only throw life preservers to the drowning. For every person you can’t reach, increase your value offering to those you can.

It’s a simple as that. Now go do it.

 

Join Me in Discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.